Declassified notes from a professional growth hacker
RECEIVING NEW INTEL ON CASE FROM FABIAN MAUME, PROFESSIONAL GROWTH HACKER
I have a dual background in marketing & IT, and I love to automate things. I’ve helped SaaS companies with growth hacking for the last 5 years. I even launched a SaaS of my own as a pet project: QApop
*WE’VE BROUGHT FABIAN ON TO CONSULT. HE KNOWS WHAT HE’S TALKING ABOUT SO LISTEN CAREFULLY...
Mission briefing: Growth hacking
Good news: You’re already in the growth hacker mindset. Just continue to experiment, keeping your focus on the customer. The rest will follow.
ONE. REVIEW THOSE GROWING PAINS
So you’ve been hitting those new customer numbers like a pro. How have the projects been going? What’s this all feeling like for you? Check in with yourself, check in with your customers
TWO. PRIORITIZE ONE ACHIEVABLE GOAL
Based on what you know and what people are saying, then what’s next? Think about the steps right in front of you, not way off down the road. Don’t be afraid to be ambitious, but do stay realistic
THREE. EXPERIMENT
This is growth hackin’ time. Each tactic is like a little science experiment. If the goal is your problem, hypothesize what the solution is. Plan and test your growth hacks accordingly
FOUR. ASSESS AND ADJUST
You are now a lifelong learner: you should always be collecting, analyzing, and acting on data. When things work, know why and lean into it. When things don’t, figure out what to changeGood news: You’re already in the growth hacker mindset. Just continue to experiment, keeping your focus on the customer. The rest will follow.
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