Welcome to DIY Startup School by nonfik
  • The Success Secret: How the Best Startups Start Up (and How You Can, too)
    • Design thinking for the service-based business
    • Apply your learnings. Business plans beyond the book
  • Chapter I
    • Everyone’s got problems. Which of yours is worth solving?
    • Zero in on your most pressing problems
    • Explore what drives you (not just money)
    • Get to know your problem…intimately
    • Craft a detailed problem statement
    • Find others who share your problem and ask them how they’re currently solving it
      • ​Leverage interviews to get the information you need
      • Questions to get the most out of interviews
    • Finally, you know you’ve chosen & defined a proper problem when…
  • Chapter II
    • Carefully develop your offer: One that solves customer problems as well as it solves yours
    • Step 1. Deliver what matters. What do your problem-havers actually want?
    • Step 2. Put as much effort into figuring yourself out as you’ve put into your business plan
      • What powers your work ethic?
      • Draw boundaries and know your limitations in what you can and can’t provide
    • Step 3. What could go wrong? Examine your risk factors
    • Step 4. Where you and your customers meet: Creating the offer that fulfills everyone’s desires
  • Chapter III
    • Find the Price that’s Right: Charging a livable rate that your customers can live with
    • How to price your services fairly
    • Research the going market rates to hammer out your baseline
    • What makes you special? It’s more than just a skillset
    • Pick your pricing model
    • Putting it all together: Narrow your margins and test with potential customers
  • Chapter IV
    • Master the art of the sale. How to pitch, find prospects, and win over new customers
    • Develop your pitch and write a sales script
    • How to prep for your calls and what to do when you get there
      • How to handle objections and hesitancy in the heat of the moment
    • Create baby’s first sales pipeline: a reliable way to turn strangers into customers
  • Chapter V
    • Become a citizen of experimentation nation
    • Step 1: Look at successful sales calls or happy customers. What’s working?​
      • Rather than a testimonial, request a project post-mortem or exit interview
    • Step 2: Look at lost opportunities or unhappy customers. What went wrong?
    • Declassified notes from a professional growth hacker
      • A note on experimentation and growth hacking...
  • About us
    • The starter-upper, the marketer, and nonfik
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  1. Chapter II

Carefully develop your offer: One that solves customer problems as well as it solves yours

PreviousFinally, you know you’ve chosen & defined a proper problem when…NextStep 1. Deliver what matters. What do your problem-havers actually want?

Last updated 2 years ago

Now it’s time to shift focus from your original most-pressing-problem to your latest: launching and sustaining a new business that ties you to your customer.

  1. Figure out the problems your customers want solved

  2. Figure out what YOU want, as a creator and a person

  3. Figure out how to make money

  4. Bring it all together now: find where customer goals and your goals align

Bust out your legal pad and follow along. Or, for more structured guidance and a step-by-step offer creation worksheet, get this chapter's companion Notion template here.

Fear not, we've got a four-step process for developing an offer that does just that: