Carefully develop your offer: One that solves customer problems as well as it solves yours

Now it’s time to shift focus from your original most-pressing-problem to your latest: launching and sustaining a new business that ties you to your customer.

Fear not, we've got a four-step process for developing an offer that does just that:

1. Figure out the problems your customers want solved

2. Figure out what YOU want, as a creator and a person

3. Figure out how to make money

4. Bring it all together now: find where customer goals and your goals align

Bust out your legal pad and follow along. Or, for more structured guidance and a step-by-step offer creation worksheet, get this chapter's companion Notion template here.