Finally, you know you’ve chosen & defined a proper problem when…

The problem makes your eyes blaze

You want to solve something for a specific group of people and you’re ready to focus on it long-term.

Your problem has viable & specific solutions

You stuck to the problem space, but your research should have still revealed ways forward. Can you find a solution to your problem that will make a meaningful impact in a reasonable time frame?

People are willing to pay for solutions

You spoke with the people struggling and they confirmed, yeah, this is a problem for me and, yeah, I’m willing to pay for a (better) solution.

Your problem is a precise statement

You can describe the problem you’re seeing in terms of what it is, why it’s happening, to whom, and how it impacts them.