> For the complete documentation index, see [llms.txt](https://diy-startup-school.gitbook.io/welcome-to-diy-startup-school/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://diy-startup-school.gitbook.io/welcome-to-diy-startup-school/chapter-ii/step-2.-put-as-much-effort-into-figuring-yourself-out-as-youve-put-into-your-business-plan.md).

# Step 2. Put as much effort into figuring yourself out as you’ve put into your business plan

What kind of service will get you out of bed in the morning, ready to go out there, get sh\*t done, and deliver for customers?

It’s not just what you’re skilled at or your value-based why. It’s about what will keep you going when no one else is keeping you going.

***`nonfik found this note from Carmen`***

*`Psst: Capitalism is great and all, but money alone isn’t enough to get you out of bed everyday. If it is, there’s a cushy corporate job with your name on it and we promise we won’t think any less of you for taking it. No one becomes an entrepreneur just to make more money. If that’s your thinking, know that this ain’t it.`*

*"There’s lots of bad reasons to start a company. But there’s only one good, legitimate reason, and I think you know what it is: it’s to change the world."* — *Phil Libin, CEO Evernote*


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