Develop your pitch and write a sales script
Sales is daunting for most people. But it’s nothing to be afraid of. The sales pitch is like a miniature presentation of your full offer.
It should be engaging. You should be convincing.
But, more than anything, the pitch needs to come from a true belief that you can help the person on the other end.
Starting with a 60-90 second elevator pitch is a great technique for anyone new to selling. It has all the elements that make up a great pitch while forcing you to distill your value down into something succinct:
Who you are and your goal for the conversation. Make sure to frame it as a common goal and making it clear how the other person will benefit
What you do: A brief, clear description of their problem and your solution
Your USP: What sets your solution apart and hopefully, what single thing they can take away from this conversation to remember you by
A call-to-action at the end the gives the person on the other end a clear next step
Many elevator pitches suffer from an excess of pushiness and not enough empathy. The trick is to focus on one thing so you can find the proper balance between your goals (ultimately, a sale) and their goals (ultimately, solved problems).
Why should they care? How can you get them to?
Most prospects are going to need to be guided stepwise from “who are you” to caring to “take my money.” A sales script helps you take your pitch and get it human-conversation-ready by offering contingencies or different paths depending on how the conversation goes. It covers considerations like:
Where will your sales conversations occur? How will you move future customers to the next step? Start with a message or cold email, then maybe hop on a Zoom? Each interaction will need a different script of varying length and detail
What is your opener? And then? How long do you plan to talk for?
What is your closer? What is the next step?
Getting the routine of the pitch down frees up your brain to focus on the real money-maker questions. The humanizers. The conversation-keep-goingers. And if you're still a little unsure about nailing the written script part, we've got a template for you in our Notion pack.
Last updated