Everyone’s got problems. Which of yours is worth solving?

You may be coming to this book with a solution in mind. Or you may only have an inkling of what you want to do going forward.

Before you can even think of creating a full offering, you must correctly identify the problem you’re solving (and the person who will benefit from the solution). Our friends in Tech Valley call this mindset living in the “problem space” instead of the “solution space.”

It’s a fancy way of saying, Don’t follow your brain down the rabbit hole of symptom-treating and solution-finding. Instead, get comfortable sitting with a problem. Get ready to interrogate it.