# Step 4. Where you and your customers meet: Creating the offer that fulfills everyone’s desires

A good offer is the sum of its parts. It’s cumulative (taking into account all the elements we just explored), but unexpected (unlike/distinct from other solutions being put forth). Use these questions to help organize your notes and find that sweet spot. 

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1. What service will you provide?<br>
2. What job does your offer need to do?<br>
3. What do you want to accomplish for yourself? Anything you want to avoid?<br>
4. Where do your customers’ and your objectives overlap?<br>
5. Who or what is your competition? Identify 2 or 3 to start, plus the edge they have over you, and what you can do better than they can.<br>
6. What’s your USP? How will you differentiate yourself and get someone to choose you?<br>
7. What are the things that might make running this business difficult? These are limiting factors to keep in mind.<br>
8. What do you need (to do, obtain, learn, etc) for this business to succeed? Be specific. Customers and profits are a given.<br>
9. Describe (as succinctly as possible!) what your business does, who you do it for, and what unique benefits you have to offer.<br>


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