# Rather than a testimonial, request a project post-mortem or exit interview

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​*​*Divide your findings into separate brackets to keep them organized:&#x20;

1. what customers love about your product
2. what customers love about your process or logistics
3. and what customers love about working with you as a person.

They're certainly all usable — each just corresponds to a different type of messaging and you'll want to refer back to them at different points

It’s best to get these very shortly after project completion, but if you’re on good terms with this customer you can safely ask even several weeks out.

**A post-mortem or exit interview shifts the expectation from “positive review” to “actual feedback.” Some good, some bad.**&#x20;

But it will allow you to truly identify what people like about working with you, or dig into specifics on what made the end deliverable so special/valuable for them.

(It might also give you a good starting point for the next step of this process – examining what happened with customers you lost.)

Getting back in touch with someone may be tricky in some cases. So there are a couple other options, too.

**To parse what people love just based on previous interactions, just try combing through your written communications.**

* There have likely been a few points during the project where the customer had passing praise for something small. \
  \
  Impressed with your fast turnaround. Delighted by the details. Applauded you going above and beyond. Dig that out.\\

* Were there any draft or revision rounds? Look through the comments they left to find specific thoughts on your work
